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Saturday, April 11, 2015

Fashion Forecasting Interview...

I would love to help since answering these questions is also very interesting to me. Trends to me are so interesting too. Here are the questions: 1. Who creates trends? 2. Are there clear patterns that trends follow, or do they follow more of a random trajectory? 3. How do trend-forecasters predict future trends? 4. How do designers consistently appeal to the fashion-informed public? (How do they stay relevant and successful?) 5. Are trends accessible to all socioeconomic levels today? 6. What role does social media (Instagram, Pinterest, etc.) play in showing trends? 7. Do trends tend to solely be creative decisions by designers, or do designers pay attention to what their customers like and don't like when creating garments? (And finally, the big kahuna) 8. Is a person's decision to wear a particular outfit dictated by what is available to them in terms of trends? Is fashion a way for people to stand out from the crowd and show their own personal identity, or is it a way to conform with other people when following trends? 1. Trends emerge from different places, they can trickle down from designers to the street or up from the streets to designers. The world is like Pandoras Box, some stuff we haven't seen in a while laying at the bottom of the box and when we pull it out to see again we feel its new again. Trends are created when that idea in a color or silhouette or textile or whatever is brought to light again by one and then a few it submerges. THERE are big trends and micro trends so many trends happening in the way we dress to the way we consume to the way we even think etc. It acts like a movement. Stylists help designers when they have a fashion show add on-trend items bc the mass is inspired by whats new and fresh or an innovative way of dressing. Its like having a 6th sense, I believe stylists and designers and artists many times have this job that tries to find that feeling, what does the customer want? what excites them? they want to find this so discovering something "new" (or from the past & at the right time) is an incentive to buy. Its also like rebellion. THERE isn't one source for who creates trends. It's like the effect of that story where THERE were these monkeys on one island and they did something new and then on another island it started happening too with out each other knowing about it. Would be interesting for you to find this type of example. 2. I do see Patterns in trends, part of keeping things fresh in fashion is for the pattern to jump to the least expected thing bc thats what keeps it like the Pandoras Box effect. So we may do pink hair is on trend and then we see blue hair on trend that jump from one extreme to the other in color but we also see young people doing a gray hair to look bc coloring your hair in colors is something young and the opposite of young is old so we also have that extreme, like a choice of what ppl rather say. "respect me" vs "I'm so wild and fun". The patterns aren't clear though, No... that has everything to do with everything. Sometimes I have seen trends be pushed onto the market and people don't respond well to them and they aren't seen worn on the streets. I can't remember an example of this in my head now but it has happened bc the consumers themselves many times don't want to be treated like sheep, they each have their choice and they can reject trends as much as consume them. 3. I haven't worked for a big trend forecasting company but have studied it in school and have a special gift that I can feel what drives trends and it's like art. It's like seeing patterns of repetition and when you see something trend worthy it could be innovation or what consumers need or a way to please a customer that was ignored even. I think of the skinny jeans, the leggings and then we want to branch out of that and you see more people wearing a looser pant... like we got tired of the monotonous silhouette. or making the Birkenstock sample chic again it would have never been something I could predict before it happened but once I saw it there, I saw how THERE was almost a sense of humor to the way I could look at it differently this time. It's a feeling! It's a necessity! It is like a magnetic force haha! Colors have an energy to them, like everything else in fashion speaks volumes like a painting would, a line! It can be subtle or massive! I read lots of magazines, study the shows, look at street style, go out to places, trade shows, festivals, concerts, shopping, flea markets, where people who like fashion go... I absorb it all and then feel like since I'm right there with it I can call out who is going to be on the next cover of Vogue wearing what designer and in what color or with whatever trend on. It's being at the forefront and cusp of the youth... the youth follows more trends and appreciates and experiments with them more. Older people are more conformed. I find trends by doing a lot of research. 4. Designers DO get more exposure when they create that on-trend item or collection. Designers also have to stay true to themselves and please their customer/market so they have to choose trends that would be worn by their customer. Designers incorporate trends into their collection... I have a line of bags, I am a stylist turned designer who has also worked styling and branding companies and trend forecasting is a part of what I offer. Fashion Forecasting and styling go hand in hand... for my line of bags I used glitter and metallics and chain, to create my product bc I know that it appeals to a market bc it involves a trend, its an exciting product. @TAMBONITAbags I also created my line of bags to be Made in LA, by an artist collective... this references a trend in how people purchase, giving them the incentive of supporting artists and supporting our community. Trends are everywhere. 5. Trends are not for everyone but they affect everyone I would say. Trends are copied, taken from designers and brought to the masses, to fill that demand. 6. Social Media plays an important role in spreading that information and receiving information faster than ever before. Now trends are copied even faster too. Social media is playing a huge role in seeing a unity in what is worn by fashion lovers. Bloggers are almost as important as designers themselves, they are so influential that they are steering the wheel of the fashion industry like a muse might. I use social media a lot to find trends easily in this day and age. It's all there without me having to go anywhere I can see the fashion shows, celebrities, events, street style, bloggers, all of it saturating us with image and ideas to consume. When people keep seeing all the cool people wearing such they make the choice to want it for themselves and when they do they may be conforming but they are also filling a gap within them. psychologically its many things and depends on what exactly... It's just something that works and is timely. 7. Designers do pay attention to what worked in a previous collection and stay true to that demand. They use that information to tweak and re fresh garments for customers to purchase again. People have to fill the gaps that exist in their closets! If they keep seeing things that they already own their isn't anything they need to buy! Thats why what works is also easily merged with a trend like done in a new color or with a change or adding a detail to make new again. Designers are just trying to survive, hit their marks by filling a demand while doing their art. A good designer knows how to do this successfully and get it to market is the other half of the equation. 8. I think that wearing ON TREND outfits are a reflection in itself of what type of person you are... to me it says fashionable more than conformed. It is a way to conform but depending on what trend u choose... If you wana look Rock n Roll you know to wear a t-shirt and a leather jacket, thats you expressing yourself too, just bc it has been done a million times doesn't only say "follower". Being well put together.... let us say you have one girl who is put together w a super trendy look and another very well dressed in a not trendy look... the non trendy girl therefore looks more classic, that is also looking conformed! so what would somebody need to wear to look pulled together but not conformed and still acceptable? THAT would be original and that might be starting a new trend ;) In the end we want to be liked, we want to be accepted, we want to be comfortable, we want the same things... but we also want to be different, unique and admired,,, so thats the magnetic pull we constantly go through in fashion and style, to find our own place but the goal really should be to look your best. Now, looking your best is both in a french twist AND how you look right when you roll out of bed. Depending on where you are going, the weather, the people your seeing, and what you will be doing... all affect your choice in how you dress. Trends make me happy, and can also suck the life out of me, that's why I'd rather start them than follow them on their coat tails. Back to the question... people might be pushed towards trends but they still have the freedom to make the choice for them. Everything is available to us these days so you can find stores like Zara H&M and Forever 21 be trendy but also carry staple items that are not trendy. Fashion is what you make of it, its a reflection of you. I hope this helps!! Would love to read your finished thesis too! If you are asking more fashion forecasters these questions I wonder if we could share these answers amongst each other. I would love to hear how other fashion forecaster types answered these questions. Is it possible to share that information? Let me know! THERE is so much to discuss. Also, if you are going in this direction and hear about any forecasting conventions and things pls share as I will too! Great questions, feel free to ask me anything else. Tamara Aida Diaz 305-804-2012 www.TrackinTrends.com www.TAMBONITA.com

Sunday, April 5, 2015

The Letting Go

I'm GONA make money so I can be happily successful I know I deserve it... I found what I love and I just have to create the right product with this concept or many... I'm starting with evening bags. I believe in what I'm doing... I just hope I can target the right audience! 

-I can't believe we all live together and on top of each other in like little boxes... So weird. Next week, big week! Lots to do! Kisses Peace Love Happiness Kindness #Forgiveness

Saturday, March 28, 2015

Shenanigans

After Dinner at Masa in Echo Park I was so stuffed and exhausted on a Friday night that I began to do some yoga stretches and some pictures were taken... Some of them came out quite good. 
I have realized that Sophia Amoroso is my idol along side Yoko Ono, maybe some Madonna ;) 
Today is a good day. 
Figure out who your idols are, I would love to know so PLS share them with me!
-TAM











Thursday, March 12, 2015

TAMBONITA

Getting your life together is just a series of choices, collectively they turn the steering wheel of the ships direction and like a needle on a compass you want to have your stuff aligned. They said that you would have to make a change, that making the same mistakes in the same pattern of life over and over would give you the same results so the day finally came when everything was spent. All your resources went dry and you had to create a route out of the nothing... as if flying were the only thing to save you... you gave up so deeply on your previous beliefs that dwelling on the issue wasn't going to give you results so you CHANGED... You reached the end and you were finally desperate and ready to take the leap of faith and maybe it was that you felt you had nothing to lose... This brought you to a creative climax :) or the rising action to such an uphill that you went spiraling down in circles... you weren't getting over that hill with the same little red wagon lol you needed to think of a better idea, meet a group of friends to help you, or maybe just chill on the angle and instead help another..? You did this for years. You stayed at the same inclination on this uphill uncomfortable path and at times would have rather dug a hole through to the other side but that only had you even more lost in the darkness not knowing which way was is up or down... so you waited patiently for years attempting this and attempting that... getting used to the fact that nothing really did the magic you hoped for. Until one day, you turned 31, you looked around and people you wanted to be with you on your birthday weren't there, the life you wished for wasn't yet yours, the whole world seemed disappointing! You had the bed snatched from under you! The reality of everything wasn't going to get the best of you bc you were used to the feeling, you now knew not to expect so much... You realized you needed to focus on the things that were right like the new friend that did show up, the feeling that INSIDE of you... you Just Knew that their was something GRAND... that all your frustration was honest and pure and righteous but that you had to make a CHOICE and that choice was to let all the desires and dreams go and that you were just going to love yourself and make yourself happy by making the right choices for yourself and that you were going to begin to be the leader you needed and expected in another.. The next day you were motivated to do things YOUR WAY and in an awesome cool way,,, your way, your rhythm, nothing bugs you at all, your like a walking Angelina Jolie without all the bullshit ;) You just move fwd, you still talk to yourself, tell yourself to be chill, remind yourself to stay humble, u look in the mirror, you try to look your best, you realize you look better than Angie, WOW, (jk) You know all those little human things... u try to do your best... :) Then MAGICALLY you arrive somewhere different bc you held on for so long that you were given this chance of a lifetime... This right then and there is, Ladies and Gentlemen... THE BEGINNING OF YOUR LIFE.... stay posted... -TAM

Wednesday, February 18, 2015

We pre occupied

All this stuff about happiness! All this SAD stuff scattered everywhere around THAT! Well yea! All in all RELAX! trying to take a chill pill before the actual pill is kinda worth a shot lol. No, I am not Chelsea Handler, not always that kinda shot lol. Omg what an interesting few days, I tell ya. Why does this phone EVEN tell me How to punctuate my words??? I hate that lol... I'm going back 3xs on things that are so minor yet so gona define me LOL... Get over it ppl!!! Let's go!!!! I am here to help actually. I am lol. Let me come back to this... I was trying to look something up on the other computer... Lol no lies... Xoxoxo

Saturday, February 14, 2015

Impeccable Word

I must be impeccable w my word... And I will... From here on out... Watch me... :)

Thursday, February 12, 2015

Wow man

I feel drained. Like I'm trying to be happy and therefore I am... Like things are what we make of them... I have been celebrating my birthday by having drinks here and there but that's only bc it really is my birthday and I'm trying not to stress out about it and just be having fun bc I should be, I should be. I also wanted to have a nice day .. I have to come back to this bcnu know a way to save the fucking day night now. -Super Woman...